Dive into

agenda

Doors are open and breakfast is served! Steaming hot and with plenty of coffee, you'll want to arrive in time to check-in and enjoy.

Everything you need to know about making the most of your new favorite marketing conference.

Chances are that if you're building a brand around a new product, it's not a product the world has never seen before. In fact, there are probably a handful of companies selling exactly the same thing you are. How do you build a brand that stands out? Learn how it was done at Notion by its first marketing leader.

If you've driven around San Francisco in the past 6 months, chances are you've seen some choice out-of-home advertising decrying the traffic jams and comparing them to a certain incumbent fintech player. Spicy! Learn about how the Concuuuuuurgh campaign was born and how Brex thinks about competitive marketing as a brand tool.

Learn about the art of Product Marketing at Stripe (and Square), including how to set and reset the bar as the company and org grows from early year startup hyper growth to major multi-national entity.

You won't believe the amount of food you can consume today. It may be shocking to some.

In this breakout session, find out all those nitty-gritty OOH details you've been wondering about but weren't sure who to ask. How much does it cost? Where do you even start? Do you have to be major first? (Hint: It's more within reach than you thought.)

What marketing attribution model do you use? It's outdated. There's a new attribution potential on the block, and in this breakout you'll learn how it works and how you can measure marketing activities you never thought possible to capture before.

What marketing attribution model do you use? It's outdated. There's a new attribution potential on the block, and in this breakout you'll learn how it works and how you can measure marketing activities you never thought possible to capture before.

Make your way back to the Keynote area for Part 2.

From stealth mode to funding announcements, agency to in-house, crisis to milestone announcements, internal comms to IPO, these Comms and PR executives have seen it all and are coming to tell the tale. Hear them share insights from over 30 combined years in the business.

Analyst Relations, or AR, is a specialized category of Communications that many enterprise SaaS companies practice, but that seems opaque to every other organization. Come to learn why having a PM or PMM occasionally have a half-hearted briefing with an analyst isn't the same thing as running a top-tier AR program and what doing so entails.

Hot and steamy, don't miss it and the opportunities to connect with fellow attendees and speakers about everything you just saw. (1 Hour)

What brand building strategies are shared between multinational consumer packaged goods companies and scrappy direct to consumer ones? Learn from Eric Tsytsylin, the Brand Strategy Partner at Lippincott, the creative agency behind the new Starbucks siren, Walmart digital apps, PBS, Coca Cola, and more.

Some products and industries are inherently "sexier," than others. (Cough cough, genAI...) A skilled marketing team can draw the (sex) appeal out of a brand and out for consumers to absorb. Just ask Sarah Scharf, who made compliance-tech the funniest meme in the industry.

Emily Kramer is the queen of marketing frameworks, just ask the 25k subscribers of the MKT1 newsletter. Come learn the stories behind the content and how you can apply them to your marketing strategy. (Also, what even IS marketing strategy?)

You know that thing that happens when you go from IC to Manager? Something even nuttier happens when you become an Exec. From speaking an entirely different language to dealing with completely new people like board members and founding CEOs, listen to some hard-won tips and advice from two CMOs who've seen some things and lived to tell about them.

Wow, are we eating AGAIN?! (Yes. Yes, we are.)

Category creation is a polarizing topic. Are you camp Christopher Lochhead or camp April Dunford? In this breakout session, Linda Lian (CEO and founder of Common Room) will share their story of eventually creating a category. We'll talk through the decision making, customer input, timeline of events, and early results. Should be a fun debate!

The promise of reaching the right person with the right message at the right time has never fully come to fruition. Signals (i.e., the digital breadcrumbs that indicate buying intent) offer the ability for us to make that promise a reality. This talk will show you how, and the results that follow.

Marketing to, building trust and connecting developers to your brand authentically is not easy—especially when you’re not a developer yourself. In this session, you'll explore marketing strategies and communication approaches that resonate with technical, marketing-averse audiences.

You've heard of sales-led growth, you were there when product-led growth became everyone's favorite talking point, but have you learned about product-led sales? After setting it up with success from Miro to Mongo, the LinkedIn meme queen herself will explain how you too can unlock the magic of PLS.

You've had an incredibly packed, educational, and rewarding day. What better way to cap it off than with more snacks and drinks with your newest friends?